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themattsmith:

“Artisan”?  NOT PRONOUNCED “ARTESIAN”

Nothing screams “Mainstream co-opting the semi-fringe” than hearing my local sports talk radio DJ talking about the “artesian bree-ash” buns that a bar’s burgers are served on.

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  1. oitotheworld reblogged this from themattsmith
  2. ratsoff said: “Artesian well water, artisan bread”-this is the phrase I always use to correct people. :)
  3. bmichael said: i follow the merlin mann pronunciation guide and say: ‘artis anal
  4. deltaomega said: he does know what brioche is right? /: that would taste awful as a burger bun
  5. erikonymous said: well!
  6. andrewmcclain said: gawd i hear this shit all the time working at Starbucks. All of our breakfast sandwiches are described as “Artisan” and people will order them like that, without specifying which one.
  7. gonsmithe said: Dear lord, how does one even begin to think artisan is pronounced that? HERE LET ME JUST ADD IN SOME VOWELS AND CONSONANTS TO THIS WORD.
  8. themattsmith posted this